By making your business readily available to the world, you can begin to build your email list by collecting addresses using the following methods:
1. Your company website
At the very least,
use your website to collect email addresses. If you’re
not promoting your email list on your website, you’re
not using your website well enough. Add a sign-up
form on every page of your website and make it quick
and easy for potential customers to fill it out.
Get only the info you need up front and ask for further
details later.
2. Current email lists
Using current email
lists to build your own email list is an essential
part of your growth. If your current recipients see
something of value to them, they may think their
friends will benefit as well. Allowing them to pass
your email along may easily add more to your list.
3. Contests
Register participants address
and announce the winner through your next newsletter
or email campaign.
4. In-store sign-up
When checking out or
browsing around a store, allow people to sign up
for your email list by way of sign-up forms. I am
sure you have been asked for your address a few times
when shopping at your favourite store.
5. Coupons & discounts
Offer special
incentives through email only and allow them to pass
it along to friends.
6. Advertisements & Direct mail
Never
pass up the opportunity to inform readers about your
email community. Direct them to your website or have
them send an email to you requesting their addition.
7. Business cards
On the back of your business
card, promote your website and the opportunity to
receive informative emails or newsletters.
8. Trade shows & Networking Events
Offer
collateral material that requests them to sign-up
on their own.
9. Seminars
Give seminars on your area of
expertise and have people sign-up to your mailing
list for future seminars, discounted rates, and other
announcements.
10. Social Media
Use social sites like Twitter
and Facebook to direct customers to your website
or landing page where they can fill out a sign-up
form. For example, host your own group on Facebook
and invite people to it. Then post new links often.
From time to time, post a link to sign up for your
newsletter or service.
By no means are these the only 10 ways that work. Be creative with these ideas, mix and match, or come up with your own ways to collect emails.